Pedder Group was established in 2003 and specialises in footwear, handbags, and accessories, holding a solid position and extensive expertise in Greater China and SouthEast Asia. Operating across 50 points of sale spanning over 200,000 square feet in key locations such as Lisbon, Shanghai, Beijing, Shenyang, Chengdu, Chongqing, Singapore, and Jakarta, the company collaborates with 300 international brands and ranks among the top 10 global retailers of shoes and accessories.
Pedder Group engaged WECREATE Lisbon to develop a concept for an e-commerce website to expand their global market presence through online channels. Wecreate collaborated with Pedder Group and learned about its business and position in the market. We came up with a strategic E-Commerce design to showcase their offerings and have them available for purchase worldwide. The design approach included a vibrant UI featuring modern typography and colour schemes to create an engaging user experience. The UX design focused on simplicity and uniqueness to facilitate easy purchases of popular items, ultimately increasing their conversion rates.
The website’s bold style elements and layout captivate customers while maintaining a clean and structured interface for enhanced user navigation. We also integrated analytics tools into the website to track user behaviour, monitor performance indicators, and gain insights into customer preferences. This data helps refine marketing strategies, optimise products, and enhance website performance over time.
